● SEMANTIC AND ENTITY SEO CONSULTING
Google doesn't rank text. It chooses who answers.
It's not about repeating words. Google tries to identify which content best answers the intent, and which source deserves to support the answer. Your company can be ranking well and still never be cited. We build the structure that makes the machine understand what you do, who you do it for, and where you serve. This is called a digital entity.
01 The problem
Your traffic depends on advertising,
and the cost only goes up.
Every month the budget grows. The result stays where it was. And the day the campaign stops, the phone stops with it.
What you are missing is an asset that works when you are not paying. There is also a new layer in that math. When someone asks ChatGPT which company to hire, the answer comes back with a single name. Nobody buys a position there.
02 What we solve
Three things advertising cannot buy
Visibility
Being found by the people who are looking
Showing up when someone searches for what you do. Without paying for every click.
Relevance
Being understood as a specialist
The machine has to know what you are good at. What tells it is the structure of the site, one page at a time.
Growth
Being cited, not just listed
A citation is the name the AI repeats when it answers for you. It is what a list of ten blue links never delivers.
03 Where search happens now
Search is no longer just Google
Your client's question has not changed. What changed is the display window where the answer appears.
Search engines
Google and Bing
Bing feeds Copilot and the Microsoft ecosystem. For one client of ours, it brings in more people than Google.
Assistants
ChatGPT, Gemini, Perplexity
They answer with a few names, and cite the sources they used. Either yours is in there, or your company does not exist in that conversation.
AI summaries
AI Overviews
The summary at the top of the results eats the click. Appearing inside the summary can be worth more than the first position, depending on the query.
04 Proprietary methodology
SEO Genome
The method the company uses with every client. Four phases, in this sequence.
PHASE 01
Diagnosis
Measure before you touch anything. What the machine already understands about the company, what the site already answers, what AI already says.
PHASE 02
Plan
The diagnosis becomes priority. What changes first, what waits, what is not worth the effort, with the criteria stated.
PHASE 03
Execution
Silo structure, entity building, content by intent, technical fixes. The heavy lifting, guided by the plan.
PHASE 04
Measurement
Baseline first, series after. Search Console, Analytics, and the AI citation instruments, every number with a source and a date.
05 Proof
A number with a date and a source
Soma Concursos
300 % growth in 12 months
150 articles a day at the peak of the archive migration
A Brazilian test-prep company. Content architecture at scale.
Number published by SEO Genome · the client's own measurement, not yet audited by us · archive migration volume, with editorial review, and not a permanent publishing pace
Só Planos de Saúde
1,861 visits in the period
41 .86% of the traffic came from Bing and Yahoo
A Brazilian health-insurance broker. This is the case that shows the turn. Google brought 29.50% of the traffic. Bing and Yahoo brought more than that, and ChatGPT alone brought 10.05%.
Period from July 8 to September 29 · number published by SEO Genome, the client's own measurement, not yet audited by us
SEO Genome
50 + active clients
Founder's statement · 09/01/2026
06 Track record
In search since October 2001, before AI joined the conversation
- Vivo
- TIM
- Claro
- Algar Telecom
Brazilian telecom brands served by Daniel Sócrates since October 2001, when he joined AgênciaClick, a Brazilian digital agency. The work carried on at agencies and companies he founded and ran before SEO Genome. They are not clients of the consulting firm, and we make a point of saying so. A big-brand logo with nothing behind it is the first thing we flag in the companies that hire us.
07 Who we are
Two partners, one thesis
Founder and CEO · Method and strategy
Daniel Sócrates
Author of "AI Search Optimization", the book that named the category in Portuguese. He has worked in search since October 2001. He has been through agency, telecom, and digital education, and he founded three companies before this one. In August 2026 he was 1st in Brazil and 21st worldwide among SEO creators in the Favikon ranking, with a Rising Star badge.
Co-founder · Head of the commercial team
Polly Melo
She started on the other side of the counter. She was a business owner with a site that got no visits, paying for ads that did not always sell. In 2016 she went to study organic traffic. Today she runs the commercial side and the relationship with the companies that hire us.
08 Conversation
Let us look at what the machine understands about your company
A diagnostic conversation, with no slide deck. You bring your website address. We bring what Google and the AI assistants already know about it today.