Service
SEO consulting: what you are buying when you buy it
In the SEO market, the word consulting has turned into an umbrella. It covers a tool’s automated report, a freelancer with a checklist, and a team on your site every day.
All three charge for different things and go by the same name. Comparing proposals without knowing that means comparing prices for things that look nothing alike.
Who usually lands on this page
You have never done SEO. The site exists, the business works, and search has simply never been a channel. Nobody has looked at it with a method until now.
You have done it, with someone, and you do not know if it worked. There was a report every month, keywords were chosen, posts went live. What never happened was a baseline measured at the start, for comparison with today.
You have an in-house team, and what is missing is order. Your people know how to execute. They lack the criterion for what comes first, and why the rest can wait.
What SEO consulting does, when it is done right
Start with a picture. Your company has a record inside the machine’s head. It was filled in without you. It holds what your site says, what others say about you, and the gaps nobody filled.
Consulting means reading that record and finding where it is wrong or empty. Then it decides the order of the fixes. Execution comes after that. Measurement comes after execution, always against the number written down at the start.
Here that order has a name: diagnosis, plan, execution, measurement. It is published on the methodology page. The semantic SEO and Entity SEO page shows what each phase produces, and who handles what.
What is included
SEO consulting is the service that brings together the three fronts we work on. They are not hired separately, because they are not executed separately. Semantic SEO and Entity SEO show the machine who your company is and which questions it answers. GEO is the work of appearing inside the answer AI writes, beyond the list of links. Each page explains its front in depth, for anyone who wants the detail before a conversation.
The scope is built from the blocks below. The diagnosis sets how much of each your case needs.
Diagnosis. An SEO diagnosis of the site, with market and competitor analysis.
Plan. Keyword planning, a semantic silo structure, and our proprietary framework applied to your business.
Execution. Technical fixes, and content production with human editing.
Measurement. Access to the intelligence platform, periodic monitoring, and a monthly report with number, source, and window. The AI citation reading belongs here too. The usual caveat applies: it is a dated snapshot, and dashboards change.
What changes from one scope to another
Two things: how much content gets produced, and how often the monitoring runs. The quality of the method stays out of that equation. It is the same at every tier.
That is why there is no public price list here. The diagnosis tells us which tier makes sense. The proposal comes after it, built for what your case asks for.
Five questions to ask any consulting firm, ours included
They separate firms that work with data from firms that work with talk. Take them to your next meeting with any vendor.
- What is my baseline today, and on what date was it measured?
- Where does each number in the report come from, and over what window?
- What changes first, and why does the rest wait?
- Who executes, and how often is that work reviewed internally?
- What happens when the result does not come at the expected pace?
Suppose the answer to the first question is a round number with no date. Then you already know enough about the whole proposal.
What we do not do
We do not sell guaranteed positions. For local search, Google’s own help says there is no way to request or pay for a better ranking. The exact sentence is published in our local SEO section.
We do not give a deadline for a knowledge panel. A panel is a decision the machine makes about a mature entity. What we do is the work that raises the probability. Then we measure whether it moved. The Entity SEO section lays this out in full.
We do not give a deadline for results. There is a baseline, there is a series, and there is the comparison between the two. A round deadline promised before the diagnosis is a guess dressed up as a commitment.
We do not publish content without human editing. Generated text dumped onto a site comes cheap, and it builds no entity at all.
Who has already trusted us
Two clients authorized the use of their names. Soma Concursos is a Brazilian test-prep company, and Só Planos de Saúde is a Brazilian health-insurance broker. The rest appear by industry only, education among them, since confidentiality is a house rule.
How it starts
It starts with a WhatsApp message to the commercial team, led by Polly. The contact page has the channel and the company’s public details.
That first conversation is for understanding your case, not pushing a scope on you. The proposal comes after it.
Frequently asked questions
Is a consulting firm the same as an agency?
An agency is usually hired to execute an agreed volume of deliverables. A consulting firm is hired to decide what to do and in what order. It also answers for that decision. This firm does both: it decides and it executes. Our team builds the silos and produces the content, and where you have an in-house team, it handles its own part with the plan in hand.
I already have someone handling my SEO. Is it worth talking?
It is, and the diagnosis is the right tool for it. It shows, with source and date, where the machine misreads your business today. That holds no matter who has done the work so far.
Do I need a new website to get started?
In most cases, no. The diagnosis tells you whether your current platform can carry the planned structure. Replacing the site before diagnosing is starting with execution.
How much does it cost?
It depends on what the diagnosis finds. Content volume and monitoring frequency define the proposal, and your case sets both. Nobody knows that before looking.
Do you work with companies outside Brazil?
Yes. We work in Portuguese and in English, and this site runs in both. The method does not change with the language. Each country’s search market goes into the diagnosis.
Let us look at what the machine understands about your company
A diagnostic conversation, with no slide deck. You bring your website address. We bring what Google and the AI assistants already know about it today.