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Company

Who we are

SEO Genome is a Brazilian consulting firm for semantic SEO and Entity SEO. It exists to make companies found, understood, and cited, by Google and by AI.

That one-line sentence is deliberate. A machine has to state what the company is without reading three paragraphs. This page practices what the method preaches.

The two partners

Daniel Sócrates is founder and CEO. He wrote the book on Entity SEO, he developed the SEO Genome method, and he runs strategy and consulting. He has been in SEO since October 2001, when he joined AgênciaClick, a Brazilian digital agency.

Polly Melo is co-founder and head of the commercial team, and the client relationship is hers. The method became a consulting process with her. Your first conversation is with her team.

The split is easy to remember. The method is Daniel’s. The experience of being a client belongs to Polly’s team. The delivery belongs to both.

Where the company comes from

SEO Genome was founded in October 2025, and the track record behind it is longer. Daniel has spent more than two decades in search and digital marketing, alongside Brazilian telecom brands like Vivo, TIM, Claro, and Algar.

One piece of honesty that belongs to the house style: those brands are the founder’s history, not the consulting firm’s client list. The SEO Genome client list is recent. It already passes fifty active clients, served by a team of fifteen that keeps growing. Two clients authorized the use of their names:

  • Soma Concursos, a Brazilian test-prep company
  • Só Planos de Saúde, a Brazilian health-insurance broker

How the company works

Every engagement follows the same order, and the order is not negotiable: diagnosis, plan, execution, measurement. Nothing starts with execution, because executing without a diagnosis is building on the wrong lot.

The method has a name, a published book, and a page of its own: meet SEO Genome, the method behind the company name.

And one rule runs through everything we publish: if you claim it, you cite it . Every number in our articles carries a source, a date, and the caveat of whoever owns the data. If this page belonged to a client, it would be held to the same standard.

Where we are

In Brazil and in Portugal. The office is in São Paulo, and in Portugal we work through representatives, with clients already running. A company registered there, not yet.

Where to find each of us

On the internet, a company and the people behind it have to be recognizable as the same things everywhere. This is called an entity, and it is what we practice here: every profile below is declared, visible, and linked.

Let us look at what the machine understands about your company

A diagnostic conversation, with no slide deck. You bring your website address. We bring what Google and the AI assistants already know about it today.

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