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Index 77 articles across 6 silos

Articles

Where to start

Article

How to Get Your Site on Google: Find the Stage Where It Drops Out

You published the page. You put real care into the copy. You added the site to Search Console, submitted the sitemap, and waited.

Article

First Page of Google: What It Means to Be There Today

" You have said that sentence. Or you have heard someone promise it in a proposal.

Article

My Site Isn't Showing Up on Google: Which Case Is Yours?

You typed your company's name into Google. You scrolled to the bottom of the page. You tried again, this time on your phone.

Article

How to Rank First on Google: What Decides the Order Once You Show Up

You type the phrase your customers use. Your page shows up, in fourth place. Above it sits a competitor you know well.

Article

Why Can't People Find My Site? Three Tests to Pin Down Your Case

" The message arrives just like that, short, sometimes with a screenshot. The person writing has already tried everything.

Article

My Business Isn't Showing Up on Google: Six Questions, in Order

A customer calls to say they searched for your business on Google and couldn't find it. You grab your phone and type the name.

Article

SEO for Small Businesses: What You Can Do Yourself and When to Get Help

Three offers land in the same week. An agency calls to say your site doesn't show up on search engines.

Article

Why Did My Organic Traffic Drop on Google? Five Causes and the Order to Find Yours

It's Monday, and you open your site's report. The line for visits coming from Google has gone down.

Article

Digital Product Launches: What They Are, and What Search Does Between Launches

A product launch is a way to sell a digital product, such as an online course, in an event with a set date.

Article

Does SEO Really Work, or Is It a Scam? What Google Itself Says

The email shows up without anyone asking for it. " Below that, an offer to fix the problem.

Article

How to Tell If Your SEO Agency Is Working: What You Can Check Yourself

Every month, the agency's invoice arrives on the same day. A few days later, the report arrives.

Article

Traffic Drop After a Site Migration: What to Check, and in What Order

The store moved to a new platform. The new dashboard is simpler, the photos load faster, and the team signed off.

Article

How Long Does SEO Take? Three Clocks, and What Moves Each One

At the first meeting, the question arrives before the coffee. How soon will SEO start bringing in customers?

Article

Organic Traffic: What It Is, Where It Comes From, and How to Measure Yours

At the Monday meeting, two people bring up the same subject. The person who runs your social media says organic grew this month.

Article

How to Show Up on Google Maps: The Way In, the Proof, the Category, and the Order

The bakery opened in March. In May, the owner asks his nephew to put the shop on Google Maps.

Article

Brand Authority: What Counts for Google When People Mention You Without a Link

Someone told you your company needs brand authority. Maybe it was your agency, a business partner, or a thirty-second video.

Article

Hiring SEO Again: What Went Wrong Last Time and What to Demand Now

The contract ended, or it is about to renew. There were months of reports, with a chart going up and a list of keywords on page one.

Article

How to Stop Depending on Paid Traffic Without Turning Off Your Ads

Money got tight that month, so you paused the campaign on a Monday. By Tuesday, the phone rang less.

Article

How Much Does SEO Consulting Cost, and How to Tell If It Is Worth It

Three SEO proposals arrived in the same month. One fits on the company card without anyone noticing.

Article

SEO vs. Paid Ads: The Difference Between Paid and Organic on Google

Two proposals landed on your desk the same week. One puts ads live within a few days.

Article

High Cost per Lead: What to Check Before You Switch Channels

Monday morning, and Google Ads is open on your screen. The month's budget is the same as always.

Semantic SEO

Article

Semantic Silos: What Google Stores About Your Site's Focus

You published. You published plenty, and you published carefully. Your competitor published less and shows up more.

Article

How Google Learns That Your Company Is a Thing, Not a Name

There are at least four companies called Atlas in Brazil. One makes fans, one is a brokerage, one is a language school, one is an auto shop.

Series · 1 of 10

The DNA of a Prompt 1/10: Why Architecture Comes Before Text

You write the text first and organize it afterward. Almost everyone works that way.

Series · 2 of 10

The DNA of a Prompt 2/10: The Title Is Not Bait, It Is an Address

Everyone writes titles thinking about who will click. That makes sense, because it is the only part we ever see working.

Article

The SEO Master Prompt: Four Steps and the Entity Layer Almost No Prompt Has

The SEO Master Prompt is a four-step prompt that makes the AI map a topic's search intent and entities before it writes a single line.

Article

Internal Links: The Question That Decides Where Each Link Points

Every page on your site can point to another page on your site. Each of those pointers is an arrow the reader follows with one click.

Article

Search Marketing: What It Means Now That Search Happens in Four Places

Think about the last new customer who came to you. Before calling, they searched. The question that matters is where.

Article

Search Intent: What Google Documents, and How to Read Intent on the SERP

" That is Portuguese for search intent.

Article

Topical Authority: Three Things With the Same Name, and Where Each One Ends

The proposal came with a label: topical authority. The plan had one main page, twenty articles around it, and links tying everything together.

Article

E-E-A-T: What Google Wrote, and What the Industry Sells Under the Acronym

The spreadsheet arrived along with the proposal. One of its rows carried a score: E-E-A-T, 6 out of 10.

Article

One Post Becomes Eight: 8 Prompts to Share Every Piece of Content on Your Site

Every piece of content you publish on your site should go out eight times.

SEO for AI

Article

How an Assistant Decides Whom to Cite, and Where Your Page Gets Eliminated

You ask ChatGPT which company to hire for something your company does. The answer comes back with three names, and none of them is yours.

Article

Bing Tells You How Many Times an AI Cited Your Site. The Report Is Free

Everyone wants to know whether the AIs are citing their site. Almost nobody opens the one free dashboard that answers that with a number.

Article

LLMO, GEO, and AEO Name Almost the Same Thing, and the Industry Has Not Settled the Boundary

LLMO, short for Large Language Model Optimization, is the work of getting your brand mentioned, cited, and recommended inside an AI's answer.

Article

The Checklist for Making Your Site Readable to AI Agents

On September 8, 2026, Meta launched Muse, an AI agent that opens a browser and does the task for you.

Article

How to Show Up in AI Answers: The Path in Order, Through the Four Gates of Citation

The owner of a clinic types into Google the question her patients ask at the front desk. Before any link, a finished paragraph appears.

Article

GEO From the Source: What the Paper That Coined the Term Measured, and What Google and Bing Say

Picture a GEO proposal arriving at your company. On the second slide comes the big claim. A Princeton study proved up to 40% more visibility in AI answers.

Article

Answer Engine Optimization: AEO Was Born Before AI, in the Answer Google Already Gave Without a Click

Type "answer engine optimization" into Google and notice the order of the screen.

Article

AI Overviews: What Google's AI Summary Is, When It Arrived, Where Ads Show Up, and How to Measure It

" Among the related questions, someone wants to know how to turn it off.

Technical SEO

Article

Google Already Told You Where Your Site Stalls. The Report Is Three Clicks Away

Let me start with what Google itself says about the report I am about to show you.

Article

Sixty-Eight Percent of What Google Does on Your Site Is Rechecking What Is Already There

Whenever crawl budget comes up, the conversation tends to stop at "Google visits your site this many times a day".

Article

I Crawled My Own Site with the Free Version and Found a Defect in Half the Titles

A crawler is usually demonstrated on an example site nobody gets to check.

Article

There Is Search Traffic Outside Google, and It Has a Panel of Its Own

At a client of ours in the health sector, in Brazil, Bing and Yahoo together brought in more people than Google over the same period.

Article

Keyword Gap: The Report That Shows What Your Competitor Answers and You Don't

Somewhere there is a list of every question your market asks and your site does not answer.

Article

Analytics Data Laid Over the Page Itself, and What to Check Before Installing

You open a page on your site and you do not know what it is worth.

Article

SEO Audit: What to Check, in What Order, and How to Read the Report

The audit PDF just landed. It runs dozens of pages, with an overall score on the cover and a long list of red alerts.

Article

SEO for Doctors: What Google Needs to Verify About Your Practice

A health site earned nearly 36,000 clicks in 90 days.

Article

SEO for Companies: Who Owns Each Part When the Site Gets Big

The new site went live on a Friday. Marketing had approved the layout, IT had brought up the new server, and the agency had emailed over the list of redirects.

Article

SEO for WordPress: What It Does Alone, What the Plugin Adds, and What Falls to You

You installed WordPress. Then you installed the SEO plugin everyone recommends. You filled in the fields, and the little dot in the editor turned green.

Article

301 Redirects: What Google Does With Them and Where They Fail Silently

The redirect table was ready. Every old address had its new destination. We tested all 57 pairs, one by one, and every one of them reached a live page.

Article

Search Volume Traps: The 4 Contaminations We Measured, and How to Find Yours

Say your clients are companies in Brazil, and you open your keyword tool set to that market.

Article

SEO for Dentists: What Patients Search For and What the Rules Allow

It is two in the morning and a tooth is throbbing. The person grabs a phone and does not type the name of any clinic.

Article

SEO for Clinics: The Clinic, the Team, and Every Location on Google

Run a quick count on your clinic. Two locations and six doctors, each doctor seeing patients at one of them.

Article

SEO for Real Estate Agencies: A Site Whose Listings Change Every Week

Monday, nine in the morning. The office manager at a real estate agency opens the listing system and marks four homes as sold.

Article

SEO for Accounting Firms: What Google and Professional Rules Ask of Your Site

On August 19, 2026, Brazil's federal tax agency, the Receita Federal, posted a notice for small business owners.

Article

SEO for Restaurants: The Map, the Menu, and What Others Write About You

Friday, seven thirty in the evening. A couple on the couch decides to eat out.

Article

SEO for Physical Therapists: Pain, Recovery, and the Patient's Home

Type "rpg" into Google in Brazil, where we are based. The first web result is about a game.

Article

On-Page SEO: What Your Page Tells Google, Item by Item

On September 14, 2026, we typed "seo on page" into Google. The search ran on Google in Brazil, where we are based.

Article

Off-Page SEO: What Others Say About You, and How Google Reads Each Part

You hired someone for off-page SEO. At the end of the month, a spreadsheet arrived with forty new links.

Article

Structured Data in SEO: What Google Reads, What It Shows, and What It Dropped

On September 14, 2026, we typed "dados estruturados seo" (structured data SEO) into Google.

Article

Meta Description: What It Is, When Google Uses It, and How to Write One

Type "meta description" into Google. In second place is Google's own page on the subject.

Article

The 4 SEO Prompts for Claude, Ready to Copy

These are the four prompts from our video, which was recorded in Portuguese. Each one is here in full, in its own box, with a copy button.

Article

Google's Preferred Source Button: What It Is and How to Add It to Your Site

The code is further down, ready to copy. Before you paste it, take two minutes to see what this button really does.

Entity SEO

Article

The Official Page Your Entity Still Does Not Have

Plenty of sites carry an "About" page, a "Our story" page, and a "Company" page. All three tell the same thing in different words.

Article

Corroboration: Google Does Not Believe You, and It Is Right Not To

A bank manager approves credit for people he has never met.

Article

Complaining About the Photo Does Not Change the Photo

Search the name of an established company and look at the box on the right, with the logo, the description, the founding date, and the website.

Article

Wikidata: Creating the Item Too Early Burns Your Second Chance

Wikidata is a public, structured database of entities, maintained by a community, and machines query it.

Article

Fragmentation: Six Suitcases on the Belt, and Everyone Sees Six Owners

Picture six suitcases going around the airport belt, all of them yours, each one with the tag written a different way.

Article

How to Become the Go-To Business in Your Town: What Google Needs to Read About You

The request almost never arrives with the word SEO in it.

Article

The Difference Between Traditional and Semantic SEO: Three Google Shifts, With Dates and Documents

Someone from the agency said in the meeting that the work is now semantic SEO. You nodded along.

Article

Google's Knowledge Graph: What It Is, Where It Gets Its Facts, and How to Check

Someone at your agency said your company needs to get into Google's Knowledge Graph. You wrote the phrase down and looked it up that night.

Local SEO

Article

You Don't Have One Ranking on Maps. You Have 49

Ask any business owner where they rank on Maps. They will pull out a phone, run the search, and show you a number.

Article

The Categories Your Competitor Hides on Maps, and How to See Them Free

You search your category in your city and see the same three names ahead of you. You open each profile and find nothing special in there.

Article

Your Competitor Is Farther Away and Still Ranks Above You. A Patent Explains Why

A customer opens Maps standing right in front of your store, searches for what you sell, and the competitor from the next neighborhood shows up first.

Article

The Local Presence Audit Prompt, Ready to Copy

Auditing the local presence of a business is repetitive work.

Article

SEO for Local Businesses: Google First Asks How You Serve Customers

Three neighbors on the same street open Google Business Profile in the same week.