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Privacy Policy

1. Introduction

SEO Genome, reachable at the domain seogenome.com, values the privacy of its visitors and users. This Privacy Policy describes how we collect, use, store and protect your personal information when you access our site and use our SEO consulting services.

By browsing our site or hiring our services, you agree to the practices described in this document. This policy follows Brazil’s General Data Protection Law (LGPD, Law 13,709/2018) and other applicable legislation.

2. Data Controller

The controller responsible for processing the personal data collected through seogenome.com is SEO Genome. For questions about privacy and data protection, write to the email address given in the “Contact” section at the end of this document.

3. Personal Data We Collect

3.1. Data you give us directly

We collect information you provide voluntarily when you interact with our site. That information can include the following.

  • Full name
  • Email address
  • Phone or WhatsApp number
  • Website URL
  • Information given in contact forms, quote requests or consulting bookings

3.2. Data collected automatically

When you access the site, some information is collected automatically through cookies and similar technologies.

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited, time on page and browsing flow
  • Traffic source (referral, organic search, direct access)
  • Approximate geolocation data
  • Device identifiers

4. Purposes of Processing

The personal data we collect is used for the purposes below.

  • Service delivery: to make communication, proposal writing and the running of SEO consulting projects possible.
  • User support: to answer questions, requests and messages sent through our contact channels.
  • Site improvement: to analyze browsing metrics and improve user experience, performance and site content.
  • Institutional communication: to send newsletters, updates or educational content about SEO, if you have consented to receive them.
  • Compliance with legal obligations: to meet legal and regulatory requirements or orders from competent authorities.
  • Security: to prevent fraud and unauthorized access, and to protect the integrity of the site.

Your personal data is processed on the legal grounds set out in the LGPD and listed below.

  • Consent (Article 7, I): when you fill in forms or agree to receive communications.
  • Performance of a contract (Article 7, V): when processing is needed to deliver the services you hired.
  • Legitimate interest (Article 7, IX): for service improvement, metrics analysis and site security.
  • Compliance with a legal obligation (Article 7, II): when required by applicable law or regulation.

6. Cookies and Tracking Technologies

The site seogenome.com uses cookies and similar technologies to improve your browsing experience. The types of cookies used include the following.

  • Essential cookies: needed for the basic working of the site, such as security and accessibility.
  • Analytics cookies: used to collect statistical data about site usage through tools such as Google Analytics.
  • Marketing cookies: they allow personalized content to be shown and advertising campaigns to be tracked.

You can manage your cookie preferences directly in your browser settings. Turning off certain cookies may affect site features.

7. Data Sharing

SEO Genome does not sell, rent or distribute your personal data to third parties. Sharing happens only in the cases below.

  • Service providers: companies hired for hosting, data analysis, email delivery or payment processing, which act under contractual confidentiality obligations.
  • Analytics tools: services such as Google Analytics, Google Search Console and marketing automation platforms.
  • Legal obligation: when required by law, court order or an order from a competent authority.
  • Protection of rights: to safeguard the rights, safety or property of SEO Genome, its users or third parties.

8. International Data Transfers

Some of the services and tools SEO Genome uses may process data on servers located outside Brazil. In those cases, we adopt measures to make sure the international transfer follows the LGPD and keeps an adequate level of protection.

9. Data Storage and Security

Personal data is stored in secure environments. We adopt technical and administrative measures to protect the information against unauthorized access, destruction, loss, alteration or any form of improper processing. The measures in place include the following.

  • SSL/TLS encryption on every page of the site
  • Restricted access control over personal data
  • Continuous monitoring of the hosting infrastructure
  • Regular backups with secure storage

Data is kept for as long as needed to fulfill the purposes described in this policy, or for as long as a legal obligation requires. After that period, data is deleted or anonymized securely.

10. Your Rights as a Data Subject

Under the LGPD, you have the rights over your personal data that are listed below.

  • Confirmation that processing exists
  • Access to the personal data collected
  • Correction of incomplete, inaccurate or outdated data
  • Anonymization, blocking or deletion of unnecessary or excessive data
  • Portability of your data to another service provider
  • Deletion of data processed on the basis of consent
  • Information about the entities with which your data has been shared
  • Withdrawal of consent at any time

To exercise any of these rights, contact us at the email address given in the “Contact” section. We will answer your request within 15 (fifteen) business days.

11. Third-Party Content and External Links

The site seogenome.com may contain links to third-party sites. This Privacy Policy applies only to our own site. We recommend that you read the privacy policies of external sites before giving them any personal data.

12. Minors

The site seogenome.com and the services of SEO Genome are not directed at people under 18. We do not knowingly collect personal data from minors. If you learn that a minor’s data has been collected, contact us so that we can delete it immediately.

13. Changes to This Policy

SEO Genome reserves the right to update this Privacy Policy at any time. Changes take effect from the date the updated version is published on the site. We recommend that you check this page from time to time to stay informed about our privacy practices.

14. Contact

To clear up questions, exercise your rights or get more information about how your personal data is processed, contact us at the details below.