SEO Genome: the method behind the company name

SEO Genome is the name of the company and the name of the method. The overlap is deliberate, and this page exists to make clear which is which.

The company is who applies it, and the method is what gets applied. This is the home of the method.

What the method is

SEO Genome is a method for semantic SEO and Entity SEO. It organizes the work so that a company is found, understood, and cited, by Google and by AI.

The method was developed by Daniel Sócrates and turned into a consulting process with Polly Melo: authorship on one side, operation on the other.

The premise comes from the book that started everything. Google does not rank text, it ranks the answer to the intent. Repeating words is not enough. The machine tries to identify which content answers the question best, and which source deserves to support that answer.

Think of a blood test before a training program. Nobody serious prescribes without measuring first. The whole method is that order applied to SEO.

The order that is not negotiable

Every engagement passes through the same four phases, in this sequence. No client buys phase three without going through phase one.

1. Diagnosis. Measure before you touch anything. What the machine already understands about the company, what the site already answers, where crawling fails, what AI already says. Understand before you propose: this is called diagnosis, and nothing here starts without it.

2. Plan. The diagnosis becomes priority. What changes first, what waits, what is not worth the effort. With the criteria stated, so the client can disagree on solid ground.

3. Execution. Silo structure, entity building, content by intent, technical fixes. The heavy lifting, guided by the plan.

4. Measurement. Baseline first, series after. Search Console, Analytics, and the AI citation instruments, every number with a source and a date.

Why the order is not up for negotiation: we have seen months of execution lost behind a block that the diagnosis would have found on day one. Executing without diagnosing is building on the wrong lot.

The four pillars

Entity. The machine needs to know who you are before it decides whether to show you. Existence confirmed, attributes corroborated by sources you do not control.

Intent. Every search carries a question. The method writes for the question, and not for the keyword.

Structure. Subjects grouped into silos tell the machine what the site is about. A subject scattered across a site is authority wasted.

Measurement. A number from a tool is a model. A number from the owner of the data is a measurement. The method uses both and never confuses the two.

Where the method comes from

The foundation is published in a book. “AI Search Optimization” documents the entity layer, and the semantic layer has a book of its own in the works. The method puts the two together in practice, refined over more than two decades of work, since October 2001.

And it runs in public. This site is the method applied. The silos here and the footnotes on every article are the method at work. Even our own measurement is published, with a good result or a bad one. It is SEO Genome on the SEO Genome site.

Company and method, without the confusion

To a machine, two identical names can collapse into one thing. Think of two neighbors with the same name who keep getting each other’s mail. The mail carrier needs something beyond the name.

In our case the mail carrier is Google, and the something beyond is the structured declaration. The company and the method exist as separate entities, with their own identifiers and an explicit relation between them. This is called entity disambiguation, and this page is the anchor of the method in that declaration.

Frequently asked questions

Does the method work for any company?

It works for anyone who accepts the order: diagnosis before execution. Anyone looking for a shortcut, or for a guaranteed position, will not find it here.

Where is the method published?

In the book “AI Search Optimization” and on this site, which applies it in public. The semantic layer of the method has a second book in the works.

Is SEO Genome the company or the method?

Both, and that is why this page exists. The company applies the method its founder developed. Anyone who wants to hire the application starts on the service page.