Article 5 min read
Analytics Data Laid Over the Page Itself, and What to Check Before Installing
by Daniel Sócrates published
You open a page on your site and you do not know what it is worth.
The data exists and it sits in Google Analytics. To get to it, you leave the page, open another tab, find the report, and filter by the address. By then you have forgotten what you wanted to see.
There is a category of tool that solves this by showing the number over the page itself. And there is a trap in that category that nobody tells you about.
Why this category exists
Google had this tool. It was called In-Page Analytics, and its browser add-on was called Page Analytics.
The official help states what happened: “Following deprecation of the In-Page Analytics report in Q1 2017, the Page Analytics Chrome Extension was deprecated in Q3 2017”. And it adds: “We aren’t updating the extension, but it will continue to work”. 1
An abandoned product that stays up, with the good name already taken. That is what opened the niche.
What the tool does
It overlays, on the open page itself, the numbers for that address. Sessions, users, conversions, and in the fuller versions the Search Console queries too.
Picture a doctor reading the X-ray projected onto the patient, instead of on a screen across the room. The data stops being abstract and becomes what is in front of you. This is called overlay auditing.
The gain is speed, and it is real. A page-by-page audit that would take an afternoon of tab switching takes an hour of walking the site.
The trap, and it has a name
There are two extensions called Page Analytics in the Chrome Web Store, and they have nothing to do with each other.
| Extension A | Extension B | |
|---|---|---|
| Offered by | pageanalytics.io | thepromptbuddy, of Klarisent AI Solutions LLP |
| Version | 5.11.1 | 1.0.0 |
| Last updated | August 26, 2026 | January 14, 2026 |
| Users | 6,000 | 11 |
| Ratings | 4.3 out of 5, from 19 | none |
Both sets of numbers were checked on September 1, 2026. 2 3
Both ask for access to your Google Analytics account. Both declare that they collect personally identifiable information. Anyone searching by name finds the two side by side.
I am not saying the second one is bad. I am saying it is new, has eleven users and no ratings, and asks for the same thing the one with six thousand asks for. The decision is yours, and now you make it with the numbers in hand.
The five items I check before installing any extension
It holds for this category and for any other that asks for access to a data account.
Who offers it. The developer’s name, and whether there is a real site behind it.
Which version. A 1.0.0 means nobody has used that thing in production yet.
When it was updated. An extension with no update for a year is living on luck, because APIs change.
How many people use it. The installed base is the only security audit you get for free.
What it asks for. Access to Analytics is access to your visitors’ behavior.
If any of the five bothers you, do not install it. The time saved does not pay for the risk of handing your Analytics account to someone you cannot identify.
The method holds with no extension at all
This is the part that matters, and it depends on no tool.
Auditing page by page means looking at each address on the site with three questions. How many people arrive here. What those people do next. And what this page exists for.
Pages that receive people and do nothing with them are content to rewrite. Pages that receive nobody and that nobody points to are candidates for a redirect. Pages that receive and convert are the template for the next piece of content.
The extension speeds up that reading. It does not replace the three questions, and no tool does.
You can do the same work in the GA4 pages report, exporting and crossing it with Search Console. It takes longer and arrives at the same place.
Frequently asked questions
Does Google’s own extension still work?
The help states that it was deprecated in the third quarter of 2017. Google does not update it, and it keeps working. Depending on an abandoned product is a choice, and that choice has an expiration date. 1
Which of the two am I installing?
Check three fields on the Chrome Web Store page: the offered-by line, the version, and the user count. The numbers checked on September 1, 2026 are in the table above. 2 3
Is it safe to give an extension access to my Analytics account?
It is a risk decision, not a yes-or-no question. Access to Analytics is access to your visitors’ behavior. Check the five items first, and revoke the access in your Google account when you stop using it.
Do I need an extension to audit page by page?
No. The GA4 pages report crossed with Search Console does the same work. The extension trades time for convenience.
Notes and sources
- Google, Analytics Help, “Page Analytics Chrome extension”,
support.google.com/analytics/answer/6047802, consulted on September 1, 2026. Both literal quotations were reproduced in the body. - Chrome Web Store, item “Page Analytics: on-page SEO insights from GA4”, offered by pageanalytics.io. Version 5.11.1, updated on August 26, 2026, 6,000 users, 4.3 out of 5 from 19 ratings. Consulted on September 1, 2026.
- Chrome Web Store, item “Page Analytics”, by Klarisent AI Solutions LLP, offered by thepromptbuddy. Version 1.0.0, updated on January 14, 2026, 11 users, no ratings. Consulted on September 1, 2026.
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