These are the four prompts from our video, which was recorded in Portuguese. Each one is here in full, in its own box, with a copy button.
They do the grunt work of SEO. The strategy is still yours.
Before you copy
You need Claude with browser access. That can be Claude Cowork, in the Claude desktop app. The Claude in Chrome extension works too. The prompts tell Claude to open pages, and without a browser it has nothing to open.
Replace what sits between double braces. Where you see {{MY_SITE}}, put your site’s
address. Where you see {{CITY}}, put your city. The same goes for every placeholder in the
text.
Prompt 4 needs a Semrush account. It works inside your account, so you need to be logged in to Semrush in Chrome.
Check what comes back. The prompts ask for the link behind every piece of information. Open a few of those links before you act on the table.
1. It finds your competitors’ weak spots
Claude opens your site and the sites of three competitors. Then it lists what they explain and you don’t explain yet. Every row comes with a link to the page where it saw the item. In our test, it took 7 minutes and 51 seconds.
Open Chrome and visit my site {{MY_SITE}} and the sites of these competitors: {{COMP1}}, {{COMP2}}, {{COMP3}}.
On each competitor, read the homepage and no more than 3 service pages, the ones that match the services on my site. Also open the FAQ and any collapsed sections, because price and turnaround time are often hidden there.
List what they explain and I don't: brands, models, materials, standards, and professionals they mention, and also price, turnaround time, warranty, contract terms, and requirements.
Deliver a table grouped by topic. Use these columns: what is missing from my site, which competitors have it, and the exact link to the page where you saw it.
Don't make anything up. If you didn't find it, leave it out.2. It finds the easy keywords for your business
Claude goes to Google and types the start of the searches people make when they are ready to hire. It collects what autocomplete suggests and groups the searches that mean the same thing. Then it tells you whether your site already has a page for each one. In our test, it took 9 minutes and 9 seconds.
My business is {{SERVICE}} in {{CITY}}.
Open Google in Chrome. Type only the start of each search, for example "{{SERVICE}} cost", "{{SERVICE}} near", "best {{SERVICE}}", and "{{SERVICE}} in", and write down the autocomplete suggestions.
Count only the suggestions where Google completed the search with new words. If it just repeated what you typed and added a city at the end, drop it. If the suggestions come from another city, search again with {{CITY}} at the start.
Collect up to 20 searches from people ready to hire: cost, quote, near me, emergency or same day, city or neighborhood, "best".
Group the ones that express the same need in different words. In each group, mark as the main search the one that showed up in the most lists. Then tell me whether my site {{MY_SITE}} already has a page that answers it.
Don't make up search volume.3. It takes care of your Google Business Profile
Claude opens Google Maps and looks at the top three results for your search. It writes down when each one last posted. Then it checks whether your profile matches your site. Finally, it builds a four-week plan and writes ten posts. In our test, it took 11 minutes and 42 seconds.
Open Google Maps in Chrome and search for "{{SERVICE}} in {{CITY}}". Open the Business Profile of the first 3 results that are not ads.
On each one, open the Overview tab and find the "From the owner" section. Write down the latest post: date, topic, and the call to action it used. If there is none, record "no visible post".
Then open my profile, {{MY_PROFILE_NAME}} in {{CITY}}, and check whether the name, phone number, and address match my site {{MY_SITE}}. If any of them doesn't match, tell me before you go on.
Based on that, do two things for my profile:
1. Build a 4-week plan: how many posts per week, what type, and on what topic.
2. Write the first 10 posts of that plan. Each one up to 1,500 characters, one service per post, one local landmark from the neighborhood, and the "Call now" button at the end.
Spell the service name and the neighborhood the same way every time. Use only information from my site. Don't make up prices, promotions, or turnaround times. Mention a landmark only if you confirm it on Google Maps.4. It shows which keywords bring customers to your competitor
Claude goes into Semrush and pulls the twenty keywords that bring the most visits to the competitor. It groups them by intent and puts the easiest hiring searches first. Every number comes with the screen it came from. In our test, it took about 6 minutes.
Open Chrome and go into Semrush, in my account, which is already logged in. Go to Organic Research, enter {{COMP1}}, choose the US database, and open the Positions tab.
Sort by traffic and take the 20 keywords that bring it the most visits. For each one, write down the keyword, the position, the search volume, the difficulty (KD%), and the ranking page. Drop duplicate keywords and typos.
Group them by intent: people who want to learn, people who are comparing, and people who want to hire. Sort by what is most worth it for me first: lowest difficulty and intent to hire.
Deliver it as a spreadsheet and tell me which Semrush screen each number came from. Don't fill in anything from memory.After you run them
The four prompts deliver a table, a list, and drafts. None of them makes the decision for you.
To audit your own site with Claude, the path is in AI-powered SEO audit. To check your name, phone, and address across many places, use the local presence audit prompt.
Pick what is worth doing first. A new page for the strongest search is already a start. So is one fix on your Google Business Profile.
If you would rather make these calls with an SEO specialist, take a look at SEO Genome’s consulting.
Frequently asked questions
Does it work in ChatGPT?
The prompts were written and tested in Claude with browser access. Any AI that opens pages on its own can follow the text. Without a browser, it has no way to open the sites.
Do I have to pay for anything?
Check whether your Claude plan includes browser access. Prompt 4 also depends on a Semrush account.
Will it take the same time for me?
It can vary. The times in this article come from a single test, with our site and three competitors.
Can I change the prompt?
Yes. Just keep the lines that ask for the link and the ones that forbid making things up. Those lines are what make the output checkable.
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