SEO for Physical Therapists: Pain to Home Care

Type “rpg” into Google in Brazil, where we are based. The first web result is about a game.

The images at the top show a grenade launcher and a page of role-playing games. The first links go to an encyclopedia entry on role-playing games and to a video game publisher. Only after that does a map appear, with three physical therapy and Pilates addresses. ¹

An English speaker already knows both of those meanings. In Brazil, RPG has a third one. It stands for Reeducação Postural Global (global postural reeducation), a postural treatment used by physical therapists.

People looking for the treatment have learned to steer around the game. By our own Semrush measurement, “rpg fisioterapia” (RPG physical therapy) gets 12,100 searches a month in Brazil. ² The phrase this piece is named after, “seo para fisioterapeuta” (SEO for physical therapists), gets 10. ²

I opened the top Google results in Brazil for it on September 14, 2026. ³ At the top, an AI summary says SEO helps a practice show up when patients look for local treatment. Below it come nine texts from agencies, consultants, and software and website vendors. They teach similar lists: keywords, a fast site, a Google profile, content. ³ One of them mentions the code of ethics in general terms. None cites a resolution by number from the COFFITO, the federal council that regulates physical therapy in Brazil. None explains Google’s rule for therapists who treat patients at home. ³

What applies to all of health care already has its own piece. In health, Google says it gives even more weight to content with strong E-E-A-T, and that trust matters most. ⁴ That, and the identity of whoever sees patients, are covered in SEO for doctors. The professional as someone separate from the clinic is in SEO for clinics. The bar set by another health council is in SEO for dentists.

From here on, this piece belongs to the physical therapist. First, the three letters Google has to decode. Then, how patients search and which page each search calls for. Next, what advertising rules require and allow, with Brazil’s council as the example. Last, therapists who treat patients at home, and Google’s rule for that case.

Three letters, three things

Picture someone asking for “an RPG” at two different counters. At the toy store, the salesperson brings out a boxed game. At a physical therapy clinic in Brazil, the receptionist books a posture assessment.

Each counter resolves the abbreviation by where it stands. Google gets the three letters with no counter at all. It has to decide which thing the person means.

My book SEO de Entidade, published in Portuguese, uses the image of an archivist. The archivist receives three hundred folders with the same name on the cover. When the system decides which of them is yours, that step has a name. This is called disambiguation. ⁵

On the September 14 screen, Google settled “rpg” on its own, in favor of the game. The related questions already mix the two worlds. “Qual é o significado de RPG?” (What does RPG mean?) sits next to “O que é RPG para coluna?” (What is RPG for the spine?). ¹

In the Semrush snapshot, the top ten results for “rpg” are all about games. They are a store, a forum, an encyclopedia, consoles, and a toy retailer. ¹ Spelled out, “reeducação postural global” gets 1,300 searches a month. ²

The consequence for the site is concrete. The RPG page spells out Reeducação Postural Global near the top. And it says who applies it: a physical therapist, with a name and a license number. In my reading, the abbreviation alone leaves the page in the same limbo as the search.

Patients search for pain, recovery, and home

Picture a patient leaving the orthopedist’s office with a slip of paper. The paper orders physical therapy, and the knee surgery was the week before. In the car, he does not type the name of any physical therapist.

Someone in pain types the pain. In Brazil, “dor lombar” (lower back pain) gets 18,100 searches a month. “Fisioterapia lombar” (lower back physical therapy) gets 480. “Fisioterapia para dor lombar” (physical therapy for lower back pain) gets 20. ²

After surgery, the search turns into the recovery stage. “Fisioterapia joelho” (knee physical therapy) gets 590 searches. “Fisioterapia lca” (ACL physical therapy) gets 70, and “fisioterapia pos operatorio joelho” (post-op knee physical therapy) gets 40. ² These are small numbers, and each one describes an exact situation.

Patients who already know the treatment search for the method. “Rpg fisioterapia” gets 12,100 searches. “Pilates clínico” (clinical Pilates) adds up to 650 across two spellings, with and without the accent. ²

A patient who cannot leave home searches for home itself. “Fisioterapia domiciliar” (in-home physical therapy) gets 2,900 searches. “Fisioterapia em casa” (physical therapy at home) gets 1,000, and “fisioterapeuta domiciliar” (in-home physical therapist) gets 880. ²

The health plan shows up in the search box too. “Fisioterapia unimed” gets 3,600 searches a month, and “fisioterapia hapvida” gets 320. ² Unimed and Hapvida are Brazilian health plan operators.

These numbers cover all of Brazil. They help compare the doors with each other, and they say nothing about how many patients reach a given practice.

The orthopedist’s slip of paper carries weight in two ways. In Brazil, private health plans answer to a federal agency, the ANS. In 2022, it ended the cap on physical therapy sessions. The end of the cap follows the attending physician’s recommendation, the agency wrote. ⁶ On the ethics side, the physical therapist answers for the physical therapy diagnosis. The treatment plan and the discharge are the therapist’s call too. ⁷ Where you practice, plans and rules may split this differently.

Which page each search calls for

Each door asks for an answer published in a place of its own. A “Treatments” page with ten items leaves every question without an owner.

Pain. Someone who types “lower back pain” wants to understand what they feel. The page explains what the physical therapist assesses for that complaint. It also says what happens at the first visit. It does not promise a cure. In Brazil, the code bans advertising an infallible therapy. ⁷ Since 2021, it has also banned promising an infallible result in any medium. ⁷ ⁸

Recovery stage. Post-op knee rehab deserves a page of its own. It says where treatment happens: at the practice, at the patient’s home, or both. And it speaks to the person who arrives with the orthopedist’s order in hand. In my reading, this page ties together the two threads from the previous section. The health plan patient knows what to bring, and every patient knows who decides the treatment plan.

Method. Brazil’s COFFITO treats Pilates, in a physical therapist’s hands, as a therapeutic exercise resource. Its 2011 resolution requires assessing the patient, prescribing, and recording everything in the patient’s chart. ⁹ It also requires registering the practice with the CREFITO, the regional council. ⁹ In my reading, “clínico” (clinical) is the word patients add to find exactly that. The page answers with the assessment, the prescription, and the name of whoever signs it.

The patient’s word. Patients type “fisioterapia pelvica” (pelvic physical therapy), without the accent, 14,800 times a month. ² None of the COFFITO’s specialties is called pelvic physical therapy. ¹⁰ The resolution on the Women’s Health specialty cites the pelvic floor among its assessments and techniques. ¹¹ In my reading, the page title uses the patient’s word. The identification block of whoever signs it uses the registered name.

Health plan. Brazil’s code lists health plans and plan accreditations among what an ad may include. ⁷ The page names every plan accepted, the way patients write it in the search box.

What physical therapy rules ask of the page

First, a boundary. This piece is not legal advice. I read physical therapy advertising rules the way someone who builds pages reads them. How they apply to your case is a question for whoever regulates your practice.

The rules on how physical therapists may advertise depend on where you practice. Each country and each board has its own, so check yours before you publish anything. I will use the rule from Brazil, where we are based, as the example. I read it in full, and the mechanism it reveals is what matters here. In Brazil, questions about your own case go to the CREFITO in your state.

The Brazilian rule sits in the Physical Therapy Code of Ethics, COFFITO Resolution No. 424/2013. It was published in Brazil’s Official Gazette on August 1, 2013. ⁷ The version on the COFFITO website already includes the changes from Resolution No. 532/2021, on images, texts, and audio. ⁷ ⁸ It also shows two articles on fees revoked after a ruling by Cade, Brazil’s antitrust authority. ⁷

Article 48 says what goes on ads, signs, printed material, and online. It includes the name, the profession, and the registration number with the regional council. ⁷ The specialties the COFFITO recognizes may appear too, along with a master’s or doctoral degree. Address, phone, hours, health plans, and treatment methods complete the list. ⁷

Titles have a strict rule. The code bans replacing the title of physical therapist with words like “repegista” (RPG practitioner) or “pilatista” (Pilates practitioner). ⁷ “Osteopata” (osteopath) and “quiropraxista” (chiropractor) are on the same list. ⁷ It also bans advertising a specialty that does not meet the COFFITO’s standards. ⁷

The COFFITO lists 16 recognized physical therapy specialties. ¹⁰ Orthopedic and Trauma, Sports, Neurofunctional, and Women’s Health are among them. RPG is on neither of the council’s two lists. Pilates appears on the list of practice areas and techniques, next to home care. ¹⁰

Since September 2025, the specialist’s number has a new name. COFFITO Resolution No. 627/2025 created the Specialist Qualification Registry, the RQE, replacing the former RPE. ¹² It applies to those who hold a specialist title issued by the COFFITO. ¹²

The same rule lays out the specialist’s identification block. It applies to documents and also to any way of publicizing professional practice. ¹² The block has four lines, in this order:

the professional’s name;
the profession and the registration number, preceded by the regional council;
“especialista profissional em” (professional specialist in), followed by the specialty;
the RQE number. ¹²

In my reading, that block is the natural signature for pain, recovery, and method pages written by a specialist. The full block lives on the professional’s official page, following the rules in the piece on the entity home.

Anyone can check it. The COFFITO’s specialist lookup searches by name, registration number, and specialty. ¹³ Where you practice, ask the same thing. Which body licensed you, and does it keep a record anyone can check?

Patient images have had a rule since 2021. Resolution No. 532 authorizes publishing authentic patient images, texts, and audio. The condition is an informed consent form, the TCLE. ⁸ Every post carries the professional’s name, the registration number, and the date of the material. ⁸ Publishing another professional’s clinical case is banned. ⁸

Before-and-after photos fit under this rule. The code bans showing the patient in ads, including photos that compare before and after treatment. The exception is the patient’s prior formal authorization. ⁷ With it, the image may run in any medium, even for commercial purposes. Identifying the patient stays banned, unless the patient expressly authorizes it. ⁷

Anyone who read the piece on dentists saw a different design, because each council sets its own bar.

Testimonials follow the same logic as images. A patient’s statement, audio, or thank-you letter goes up only with that patient’s express authorization. ⁷

Prices fall under a rule with old wording. Article 40 bans posting fees outside the place where care is provided. It also bans publicizing fees in a way incompatible with the dignity of the profession, or that amounts to unfair competition. ⁷ The text does not say whether a website counts as outside that place. In Brazil, that question goes to the CREFITO before you publish any price list.

Therapists who treat patients at home

Picture a physical therapist who treats older patients at home. She leaves in the morning with a portable treatment table in the trunk. She spends the day in three neighborhoods. There is no sign on her garage, and nobody knocks there looking for physical therapy.

In Brazil, the COFFITO has a rule of its own for this work. Resolution No. 565/2022 defines home care as the work done in the person’s home. The definition includes long-term care facilities for older adults. ¹⁴ The work can be done independently or on a multiprofessional team. ¹⁴ And a company that provides in-home physical therapy must register with the regional council. ¹⁴

Google also has a name for this kind of business. It visits or delivers to customers directly, and it does not serve them at its own address. This is called a service-area business. ¹⁵

That profile does not show an address. Google’s guidelines give the example of a plumber who runs the business from a residential address. The address comes off the profile. ¹⁶ In its place goes the service area.

The area is set by city, postal code, or another type of area. A radius around the business is not accepted. ¹⁵ You can have up to 20 service areas. ¹⁵ The overall boundaries should stay within about two hours of driving time from where the business is based. ¹⁵

There is a second design. The therapist has a practice and also treats patients at home. Google calls this a hybrid business. ¹⁵ The profile shows both the address and the service area, with one condition. During the stated hours, the location should be staffed by your team and able to receive patients. ¹⁶

In my reading, that condition catches people who work alone. If your mornings are spent in patients’ homes, the practice hours on the profile are the afternoon ones.

An address on display also needs a sign. A business that shows its address should keep permanent fixed signage with its name there. ¹⁶ A location without permanent on-site signage should be listed as a service-area business. ¹⁵

The same day, I opened the map for “fisioterapia domiciliar” from Brasília, Brazil’s capital. ¹⁷ All three profiles in the local block carry “fisioterapia domiciliar” in the name, next to the therapist’s name. Two add the city or DF, the abbreviation for the Federal District. ¹⁷

The guidelines ask for the business’s real-world name, as used on the storefront, the website, and stationery. ¹⁶ And they list service and location information among what a name must not include. ¹⁶ I do not know the real-world name of any of the three. I do know that, on your profile, the service goes in the category and the city goes in the service area. ¹⁶

On the site, the home visits page lists the same neighborhoods and cities as the service area, spelled the same way. In my reading, that page backs up what the profile declares.

How the map decides the order is covered in the local SEO section. The basics every neighborhood business needs come first, in SEO for local businesses.

The physical therapist’s sheet

Take a sheet of paper and set aside an afternoon. The exercise starts in a place you do not control.

Open the public record of whoever licensed you and search for your name. In Brazil, that is the COFFITO specialist lookup. Copy the specialty and the RQE exactly as they appear. ¹³
Open the main page and each professional’s page. Check that they show what your rules require. In Brazil, that is the four lines: name, profession with registration, specialty, and RQE. ¹²
List the site’s pages by pain, recovery stage, method, home visits, and health plan. Mark every door that has no page.
Search the site for titles your rules do not recognize. In Brazil, that means “repegista,” “pilatista,” and “especialista em RPG” (RPG specialist). Each hit goes up for review. ⁷ ¹⁰
Gather every patient photo, video, and testimonial you have published. Next to each, note the consent form, the name, the registration number, and the date. ⁸
Open your Business Profile and answer honestly. Do you receive patients at the address, during the stated hours, with someone there? The answer decides between an address, an address with a service area, or a service area alone. ¹⁵ ¹⁶

Questions about titles, images, and prices go to your regulator before any change. In Brazil, that is the CREFITO. A door with no page is your job, starting with the one that fills your schedule most.

What you ask for from now on

From today on, when someone offers SEO for your practice, ask for the list of doors. Which page answers the pain, the recovery stage, the method, and the patient’s home? And who checked every title against the list your regulator keeps?

Nobody here promises a ranking. The sheet was made for you to fill in on your own.

Start today with your board’s public license lookup, your name on the screen, and the sheet beside you.

Frequently asked questions

Can I post before-and-after patient photos on my website?

Check your own rules first. In Brazil, the Physical Therapy Code of Ethics allows them with the patient’s prior formal authorization. Identifying the patient stays banned without express authorization. ⁷ COFFITO Resolution No. 532/2021 requires a consent form, the name, the registration number, and the date on every post. ⁸ This is the reading of someone who writes pages, and it is not legal advice.

Is a physical therapist allowed to list session prices on the website?

That depends on the rules where you practice. In Brazil, the code bans posting fees outside the place of care. It also bans publicizing them in a way incompatible with the dignity of the profession. ⁷ It does not mention websites by name. In Brazil, the question goes to the CREFITO before you publish.

If I only make home visits, can I have a Google Business Profile?

Yes, as a service-area business. The profile hides the address and sets a service area by city or postal code, up to 20 areas. ¹⁵ ¹⁶

Can I call myself an RPG or Pilates specialist?

In Brazil, neither is among the 16 specialties the COFFITO recognizes. ¹⁰ The code bans advertising a specialty outside the council’s standards. It also bans replacing the title of physical therapist with words like “repegista” or “pilatista.” ⁷ Elsewhere, check what your own regulator recognizes.

Can a health plan cap the number of physical therapy sessions?

In Brazil, the ANS ended that cap on August 1, 2022, for regulated plans with outpatient coverage. Care follows the attending physician’s recommendation. ⁶ Elsewhere, the answer depends on your plan and the rules where you live.

Notes and sources

SEO Genome probe for the query “rpg,” on September 14, 2026. Semrush, Brazil database (br), organic results report: the top ten are Mercado RPG, Reddit (r/gamesEcultura), Wikipedia (“Role-playing game”), EA, Xbox, PlayStation Store (twice), Brasil Escola, Ri Happy (a Brazilian toy store), and Amazon. Google Brazil live, in the browser, with the parameters hl=pt-BR, gl=br, and pws=0, https://www.google.com.br/search?q=rpg&hl=pt-BR&gl=br&pws=0, accessed September 14, 2026: images for “Rocket-propelled grenade” (Wikipedia), “Jogos de RPG” (RPG games) (EA), and a video on tabletop RPGs; related questions “Qual é o significado de RPG?” (What does RPG mean?), “O que é RPG para coluna?” (What is RPG for the spine?), “O que é RPG e para que serve?” (What is RPG and what is it for?), and “O que é RPG para escoliose?” (What is RPG for scoliosis?); first web results from Wikipedia and EA; a local results block, located in Brasília, with two physical therapy clinics and a Pilates studio.
SEO Genome measurement in Semrush, Brazil database (br), keyword report, collected on September 14, 2026. Monthly volumes: “seo para fisioterapeuta” 10; “rpg” 49,500; “rpg fisioterapia” 12,100; “reeducação postural global” 1,300; “dor lombar” 18,100; “fisioterapia lombar” 480; “fisioterapia para dor lombar” 20; “fisioterapia joelho” 590; “fisioterapia lca” 70; “fisioterapia pos operatorio joelho” 40; “pilates clinico” 390 and “pilates clínico” 260; “fisioterapia pelvica” 14,800; “fisioterapia domiciliar” 2,900; “fisioterapia em casa” 1,000; “fisioterapeuta domiciliar” 880; “fisioterapia unimed” 3,600; “fisioterapia hapvida” 320. These are the tool’s estimates for the whole country, for queries typed in Portuguese.
SEO Genome probe for “seo para fisioterapeuta” (SEO for physical therapists), on September 14, 2026. The Semrush Brazil database had no results snapshot for the phrase on that day. Google Brazil live, with the parameters hl=pt-BR, gl=br, and pws=0, with an AI summary at the top and agency ads. Portuguese-language organic results, in order: Unik Konsultoria, https://unikonsultoria.com.br/seo-para-fisioterapeutas/; Rankmaster, https://rankmaster.com.br/seo-para-fisioterapeuta-atraia-pacientes-pelo-google/; Elvis Alencar, https://elvisalencar.com/profissoes/seo-para-fisioterapeuta/; Busca Cliente, https://www.buscacliente.com.br/blog/seo/seo-para-tratamentos-fisioterapeuticos-guia-completo-para-sua-clinica/; Webxtec, https://www.webxtec.com.br/servicos/seo-para-fisioterapeutas/; Vedius, https://vedius.com.br/marketing-fisioterapeuta-5-estrategias/; Vicine Criativa, https://vicine.com.br/blog/como-aparecer-no-google-sendo-fisioterapeuta-em-2026; Nucleus.eti, https://nucleus.eti.br/sites/fisioterapia-osteopatia; and Clínica Ágil, https://www.clinicaagil.com.br/site/como-o-google-pode-impulsionar-sua-clinica-de-fisioterapia/. Accessed September 14, 2026, for all nine. Only Webxtec mentions the code of ethics and the COFFITO, without citing a resolution. None of the nine cites a COFFITO resolution number, and none covers service areas, service-area businesses, or hybrid businesses.
Google Search Central, “Creating helpful, reliable, people-first content,” https://developers.google.com/search/docs/fundamentals/creating-helpful-content, page last updated December 10, 2025. Accessed September 14, 2026. Passages: “our systems give even more weight to content that aligns with strong E-E-A-T for topics that could significantly impact the health, financial stability, or safety of people” and “Of these aspects, trust is most important”.
Daniel Sócrates, SEO de Entidade (published in Portuguese), 2026, chapter 3, “Sua empresa é uma entidade. O Google só precisa descobrir isso” (Your Company Is an Entity. Google Just Has to Find Out). This is the source of the image of the archivist with three hundred folders under the same name, and of the sentence “E quando o sistema decide qual das trezentas pastas é a sua, essa etapa se chama desambiguação.” (And when the system decides which of the three hundred folders is yours, that step is called disambiguation.)
Agência Nacional de Saúde Suplementar (Brazil’s National Supplementary Health Agency, the ANS), “ANS acaba com limites de cobertura de quatro categorias profissionais” (ANS ends coverage limits for four professional categories), published July 11, 2022 and updated December 8, 2022, https://www.gov.br/ans/pt-br/assuntos/noticias/periodo-eleitoral/ans-acaba-com-limites-de-cobertura-de-quatro-categorias-profissionais. Accessed September 14, 2026. Passages: “o fim do limite de consultas e sessões com psicólogos, fonoaudiólogos, terapeutas ocupacionais e fisioterapeutas passa a ser válido para pacientes com qualquer diagnóstico, de acordo com a indicação do médico assistente” (the end of the limit on consultations and sessions with psychologists, speech therapists, occupational therapists, and physical therapists applies to patients with any diagnosis, as indicated by the attending physician) and “A nova resolução normativa passará a valer a partir de 1º de agosto de 2022 para todos os planos regulamentados (…) que tiverem cobertura ambulatorial” (The new normative resolution will take effect on August 1, 2022 for all regulated plans (…) that have outpatient coverage). It is a Brazilian rule, cited here as an example.
Conselho Federal de Fisioterapia e Terapia Ocupacional (Brazil’s Federal Council of Physical Therapy and Occupational Therapy, the COFFITO), Resolução COFFITO nº 424 (COFFITO Resolution No. 424), of July 8, 2013, “Código de Ética e Deontologia da Fisioterapia” (Code of Ethics and Deontology for Physical Therapy), Official Gazette (DOU) No. 147, Section 1, of August 1, 2013, consolidated version on the COFFITO website, https://www.coffito.gov.br/nsite/?p=3187. Accessed September 14, 2026. Provisions used: Art. 10, V, as worded by Resolution No. 532/2021 (a patient’s statement, image, audio, or thank-you letter, “salvo quando expressamente autorizado” (unless expressly authorized)); Art. 12 (physical therapy diagnosis, treatment plan, and discharge); Art. 15, III (“divulgar e prometer terapia infalível” (advertising and promising an infallible therapy)), V, and sole paragraph, as worded by Resolution No. 532/2021 (photographs “que comparam quadros anteriores e posteriores ao tratamento realizado” (that compare conditions before and after the treatment performed), “salvo com a autorização formal prévia” (except with prior formal authorization); publication “inclusive para finalidade comercial” (including for commercial purposes), “vedada, ainda assim, qualquer forma de identificação, exceto se expressamente autorizada” (any form of identification still banned, unless expressly authorized)); Art. 30, II and IV (a specialty outside the COFFITO’s standards; replacing the title with “repegista, quiropraxista, osteopata, pilatista,” among other expressions); Arts. 37 and 39, revoked “em cumprimento à decisão do Conselho Administrativo de Defesa Econômica” (in compliance with the decision of the Administrative Council for Economic Defense, Cade, Brazil’s antitrust authority), “nos autos do Processo Administrativo nº 08700.003473/2021-16” (in Administrative Proceeding No. 08700.003473/2021-16); Art. 40, I (“afixar valor de honorários fora do local da assistência fisioterapêutica, ou promover sua divulgação de forma incompatível com a dignidade da profissão ou que implique em concorrência desleal” (posting fees outside the place of physical therapy care, or publicizing them in a way incompatible with the dignity of the profession or that implies unfair competition)); Art. 46, as worded by Resolution No. 532/2021 (“vedada a promessa de resultado infalível” (the promise of an infallible result is banned)); Art. 48, caput and I to IV (name, profession, and registration number; recognized specialties, master’s or doctoral degree, address, phone, hours, “convênios e credenciamentos” (health plans and plan accreditations), treatment methods). A reading by someone who writes pages, not legal advice. It is a Brazilian rule, cited here as an example.
Conselho Federal de Fisioterapia e Terapia Ocupacional, Resolução COFFITO nº 532/2021 (COFFITO Resolution No. 532/2021), “Divulgação de imagens, textos e áudios” (Publication of images, texts, and audio), published in Brazil’s Official Gazette on July 7, 2021, https://www.coffito.gov.br/nsite/?p=18752. Accessed September 14, 2026. Provisions used: Arts. 1 and 2 (publication of authentic images, texts, and audio with a Termo de Consentimento Livre e Esclarecido, the informed consent form); Art. 3 (a ban on expressions of “sensacionalismo, a concorrência desleal, a promessa de resultado infalível” (sensationalism, unfair competition, the promise of an infallible result)); Art. 4 (“deverão constar o nome do profissional e o seu número de inscrição, além da data das imagens, textos e áudios, sendo vedada a divulgação de casos clínicos de autoria de terceiros” (the professional’s name and registration number must appear, along with the date of the images, texts, and audio, and publishing clinical cases authored by others is banned)); Art. 6 (new wording of Arts. 10, 15, 32, 41, and 46 of the Code of Ethics and Deontology for Physical Therapy). It is a Brazilian rule, cited here as an example.
Conselho Federal de Fisioterapia e Terapia Ocupacional, Resolução COFFITO nº 386 (COFFITO Resolution No. 386), of June 8, 2011, “Dispõe sobre a utilização do método Pilates pelo fisioterapeuta” (On the use of the Pilates method by physical therapists), DOU No. 113, Section 1, of June 14, 2011, https://www.coffito.gov.br/nsite/?p=3149. Accessed September 14, 2026. Passages: “o método Pilates é um recurso cinesioterapêutico e mecanoterapêutico” (the Pilates method is a therapeutic exercise and mechanotherapy resource); “a avaliação, prescrição e a evolução da intervenção fisioterapêutica constarão em prontuário” (the assessment, prescription, and progress of the physical therapy intervention will be recorded in the patient’s chart); and “necessário o registro, por parte do profissional fisioterapeuta, do seu consultório ou empresas no CREFITO de sua circunscrição” (the physical therapist must register their practice or companies with the CREFITO of their jurisdiction).
Conselho Federal de Fisioterapia e Terapia Ocupacional, page “Especialidades” (Specialties), https://www.coffito.gov.br/nsite/?page_id=2350, and page “Atuação e/ou utilização de técnica” (Practice and/or use of technique), https://www.coffito.gov.br/nsite/?page_id=26180. Accessed September 14, 2026. The first lists 16 recognized specialties, named here in translation: Acupuncture, Aquatic, Cardiovascular, Dermatofunctional, Sports, Gerontology, Workplace (do Trabalho), Neurofunctional, Oncology, Rheumatology, Respiratory, Orthopedic and Trauma, Osteopathy, Chiropractic, Women’s Health, and Intensive Care. The second includes “Pilates” and “Atenção Domiciliar” (Home Care). RPG appears on neither.
Conselho Federal de Fisioterapia e Terapia Ocupacional, Resolução COFFITO nº 401 (COFFITO Resolution No. 401), of August 18, 2011, which governs the specialty of Physical Therapy in Women’s Health, https://www.coffito.gov.br/nsite/?p=3164. Accessed September 14, 2026. Among the competencies, the text cites the “graduação de força e função do assoalho pélvico” (grading of pelvic floor strength and function) and the “cinesioterapia dos músculos do assoalho pélvico” (therapeutic exercise for the pelvic floor muscles).
Conselho Federal de Fisioterapia e Terapia Ocupacional, Resolução COFFITO nº 627 (COFFITO Resolution No. 627), of August 27, 2025, published in DOU No. 178, Section 1, of September 18, 2025, p. 139, https://www.coffito.gov.br/nsite/?p=35510, with Arts. 5 and 6 as worded by COFFITO Resolution No. 636, of October 29, 2025, https://www.coffito.gov.br/nsite/?p=36272. Accessed September 14, 2026. Provisions used: Art. 1 (the RQE for those holding the title of Especialista Profissional (Professional Specialist) issued by the COFFITO) and sole paragraph (it replaces the former RPE); Art. 6 (the RQE number in the specialist’s identification “tanto em receituários, prontuários e laudos, quanto nos demais documentos e formas de divulgação do exercício profissional” (in prescriptions, patient charts, and reports, as well as in other documents and ways of publicizing professional practice), in four lines: name; profession and professional registration number, preceded by the regional council; “especialista profissional em…” (professional specialist in…); RQE number).
Conselho Federal de Fisioterapia e Terapia Ocupacional, “Consulta de Especialista Profissional” (Professional Specialist Lookup), https://especialistas.coffito.gov.br/. Accessed September 14, 2026. Fields: profession (physical therapist or occupational therapist), name, registration number, and specialty. No real professional was looked up.
Conselho Federal de Fisioterapia e Terapia Ocupacional, Resolução COFFITO nº 565/2022 (COFFITO Resolution No. 565/2022), “Normatiza a atuação do fisioterapeuta e da equipe de Fisioterapia na Atenção Domiciliar” (Regulates the work of physical therapists and physical therapy teams in home care), approved at the plenary session of December 9, 2022, https://www.coffito.gov.br/nsite/?p=23006. Accessed September 14, 2026. Provisions used: Art. 1 (actions carried out in the person’s home, “incluindo também as ILPIs e demais instituições de caráter domiciliar coletivo” (also including long-term care facilities for older adults, the ILPIs, and other collective residential institutions)); Art. 2 (“de forma autônoma ou em equipe multiprofissional” (independently or on a multiprofessional team)); Art. 8 (“As empresas que exercem como atividade a Fisioterapia na atenção domiciliar devem registrar-se nos respectivos Conselhos Regionais” (Companies whose activity is physical therapy in home care must register with the respective regional councils)). The resolution revoked COFFITO Resolution No. 474/2016.
Google Business Profile Help, “Manage your service areas for service-area & hybrid businesses,” https://support.google.com/business/answer/9157481, also checked in the Portuguese version (“Gerenciar as áreas de cobertura para empresas de serviço local e híbridas”). Accessed September 14, 2026. Passages from the English version: “Service-area business: A business that visits or delivers to customers directly but doesn’t serve customers at their business address”; “Hybrid business: A business that serves customers at its business address but also directly visits or delivers to them”; “If your business doesn’t have permanent on-site signage, it’s not eligible as a storefront and should be listed as a service-area business”; “You can’t set your service area as a radius distance around your business”; “you must specify your service-area by city, postal code, or another type of area”; “You can have up to 20 service areas”; and “The boundaries of your overall area shouldn’t be more than about 2 hours of driving time from where your business is based”.
Google Business Profile Help, “Guidelines for representing your business on Google,” https://support.google.com/business/answer/3038177, also checked in the Portuguese version (“Diretrizes para representar sua empresa no Google”). Accessed September 14, 2026. Passages from the English version: “Your name should reflect your business’s real-world name, as used consistently on your storefront, website, stationery, and as known to customers”; “Add additional details like address, service area, business hours, and category in the other sections of your business information”; “Service or product information” and “Location information” among what a business name must not include; “Businesses showing their address on Google should maintain permanent fixed signage of their business name at the address”; for hybrid businesses, “If you serve customers at your address and want to set a service area, your business location should be staffed by your team and able to receive customers during its stated hours”; and “if you’re a plumber and run your business from your residential address, clear the address from your Business Profile”.
SEO Genome probe on live Google Brazil for “fisioterapia domiciliar” (in-home physical therapy), on September 14, 2026, with the parameters hl=pt-BR, gl=br, and pws=0, and the location of Brasília (Asa Norte, a district of the city) reported by the page itself, https://www.google.com.br/search?q=fisioterapia+domiciliar&hl=pt-BR&gl=br&pws=0. Accessed September 14, 2026. The “Locais” (Places) block showed three profiles in the Fisioterapeuta (Physical therapist) category. All three carry “fisioterapia domiciliar” in the name, together with the therapist’s name; two add the city or the abbreviation DF. The therapists’ names are left out of this note.

SEO for Physical Therapists: Pain, Recovery, and the Patient's Home